How to add an extra dimension to your freelance art business by moving it online

It is important, when you are a freelance artist, to get your masterpieces in front of as many potential customers as you possibly can. You can go for the traditional methods of holding a gallery evening or even showcasing in somebody else’s gallery or venue. However, the best way of getting your pieces noticed is to not only do this, but also take full advantage of your own website and social media platforms.

Creating your own website 

Obviously, you are going to want your website to have a professional air, so hiring the services of a website designer is a must. They will also be able to make your website bespoke to you and your art business.

No doubt, you are going to want to have lots of pictures of the artwork that you have for sale and maybe some of the work that you have already sold so as to spark interest in those that are visiting your site.

However, there is a word of warning here, as large numbers of pixels in a photo can slow a website’s page loading time right down, and you could very well lose potential customers from them getting bored as your site is too slow to load.

Social media

You should hit the social media scene big-time, making sure to introduce yourself as well as show off your pieces of art and use the medium of video as well as photos to ensure that those who are interested can really see the quality you are providing in your pieces. Always direct your viewers to your website so that they can see more and, more importantly, make a purchase from you.


The beauty of social media is that the platforms are available all over the world. This means that your artwork could potentially be sold globally. With this in mind, you are going to have to look into your freight shipping options and the costs involved. The best and most time-saving way of doing this is to use the services of a shipping broker such as Shiply. A shipping broker will be able to provide you with quotes from a lot of different businesses so that you can select which is the best for your and your client’s requirements when it comes to getting their new pieces of art to them. 

A few final thoughts

To get your work in front of people online, you are going to have to invest in a first-class website so that your quality shines through from the first point of contact until your client receives their dream piece of art. You would do your best to use all the social media platforms to their best advantage and get your works of art seen in as many different places as you possibly can.

You will have to check out the shipping options that are available so that when a client asks if you can deliver a piece of work to them, you will be able to provide them with a rough idea of how much they will have to pay on top of your asking price.